{"id":7334,"date":"2026-07-05T21:40:55","date_gmt":"2026-07-05T19:40:55","guid":{"rendered":"https:\/\/www.grottega.sbs\/?p=7334"},"modified":"2026-07-05T21:48:54","modified_gmt":"2026-07-05T19:48:54","slug":"dal-cuore-di-matera-alla-nuova-sede-di-laterza-levoluzione-di-grottega-nel-segno-dellautenticita-e-del-su-misura","status":"publish","type":"post","link":"https:\/\/www.grottega.sbs\/en\/dal-cuore-di-matera-alla-nuova-sede-di-laterza-levoluzione-di-grottega-nel-segno-dellautenticita-e-del-su-misura\/","title":{"rendered":"From the Heart of Matera to the New Laterza Headquarters: Grottega's Evolution in the Name of Authenticity and Customization"},"content":{"rendered":"
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From the Heart of Matera to the New Laterza Headquarters: Grottega's Evolution in the Name of Authenticity and Customization
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\u00a0<\/p>

Just three months after the inauguration on March 29th in Matera, the story of Grottega<\/b> marks a new, extraordinary stage. The June 21, 2026<\/b> the new operational headquarters of has officially opened its doors Laterza, in Via Michelangelo Buonarroti, 6<\/b>.<\/p>

Rapid growth and evolution testify to the vitality of a project rooted in tradition yet firmly focused on the future of Apulian design and craftsmanship.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00a0<\/strong><\/p>

An Immersive Space: Laboratory, Showroom, and "Made to Measure" Corner\u201c<\/strong><\/p>

The new Laterza headquarters is a real immersive experience<\/b> designed for the customer.<\/p>

The space harmoniously blends the soul of the creative laboratory<\/b> with the elegance of the showroom<\/b>, introducing a key element: a corner entirely reserved for custom design<\/b>.<\/p>

This addition stems from the desire to break down the barriers between those who create and those who choose the work. Entering Via Michelangelo Buonarroti, visitors have the unique opportunity to:<\/p>

  • Touch with your hand<\/b> the raw material and witness the stages of artisanal production.<\/p><\/li>

  • Dealing directly with the artisans<\/b> and all the staff to evaluate, design and give shape to unique pieces.<\/p><\/li>

  • Living authenticity<\/b> of a shared creative process, where the client's desire meets the technical expertise of the master craftsman.<\/p><\/li><\/ul>

    The \u201cmade to measure\u201d thus becomes the core of the Grottega experience: no longer a simple purchase, but a joint journey towards the creation of a unique object.<\/p>

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    \u00a0<\/strong><\/p>

    Logistics, Space, and Beauty: Why This Turnaround Now?<\/strong><\/p>

    The opening of this new branch responds to a specific need: the search for a larger, more functional and structured space<\/b>, capable of offering immediate responses and logistical support to meet growing demands.<\/p>

    The position has been studied to be easily accessible<\/b> Both from the local community and from customers from outside the area. This move represents a true strategic turning point for Grottega's target audience: a discerning clientele who loves to surround themselves with beauty and creativity, and who seeks the ideal space for a true meeting of visions between artisan and client.<\/p>

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    \u00a0<\/strong><\/p>

    Our Vision of the Future of Laterza Maiolica<\/h5>

    The inauguration on June 21st was a grand celebration open to the city, which saw the warm participation of friends, long-time customers, and partners.<\/p>

    During the event, a moment of profound sharing was the founder's speech, which focused on the vision for future projects and a heartfelt thank you to the team:<\/p>

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    \u201c"None of this would be possible without my collaborators. Together we have created an efficient, cohesive team, ready to take on increasingly ambitious challenges. Our great dream is to transcend our time: to conduct ongoing research, propose innovations, and redevelop Laterza majolica in a contemporary key. We want it to be a sign of narrative continuity tied to this splendid territory, but expressed with a new, fresh, and international voice." \u2013 Dominique Parisi<\/i><\/p>

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    \u00a0<\/strong><\/p>

    Beyond Tradition: The New Grottega Collections<\/strong><\/p>

    The Laterza facility will be a hotbed where the ceramic tradition evolves into new forms of art and design. Grottega will continue to innovate the market by expanding its production through new channels of expression:<\/p>

    • New lines of ceramic jewelry<\/b>, where the material becomes precious and wearable.<\/p><\/li>

    • Lamps and furnishing accessories<\/b>, capable of dialoguing with the spaces of contemporary interior design.<\/p><\/li>

    • Limited edition art collections<\/b>, for those seeking a signature piece with strong conceptual and aesthetic value.<\/p><\/li><\/ul>

      Grottega awaits you in Laterza to show you where beauty is born and to design, together with you, your next unique piece.<\/p>

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      Just three months after its inauguration on March 29th in Matera, Grottega's history marks a new, extraordinary milestone. On June 21st, 2026, Laterza's new headquarters officially opened its doors at Via Michelangelo Buonarroti, 6.<\/p>","protected":false},"author":1,"featured_media":7328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"acf":[],"yoast_head":"\nDal Cuore di Matera alla Nuova Sede di Laterza: L\u2019Evoluzione di Grottega nel Segno dell'Autenticit\u00e0 e del Su Misura - Grottega | Pregiate ceramiche di Puglia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grottega.sbs\/en\/dal-cuore-di-matera-alla-nuova-sede-di-laterza-levoluzione-di-grottega-nel-segno-dellautenticita-e-del-su-misura\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dal Cuore di Matera alla Nuova Sede di Laterza: L\u2019Evoluzione di Grottega nel Segno dell'Autenticit\u00e0 e del Su Misura - Grottega | Pregiate ceramiche di Puglia\" \/>\n<meta property=\"og:description\" content=\"A soli tre mesi dall'inaugurazione del 29 marzo a Matera, la storia di Grottega segna una nuova, straordinaria tappa. Il 21 giugno 2026 ha aperto ufficialmente le porte la nuova sede operativa di Laterza, in Via Michelangelo Buonarroti, 6.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grottega.sbs\/en\/dal-cuore-di-matera-alla-nuova-sede-di-laterza-levoluzione-di-grottega-nel-segno-dellautenticita-e-del-su-misura\/\" \/>\n<meta property=\"og:site_name\" content=\"Grottega | Pregiate ceramiche di Puglia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/grottega\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-05T19:40:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-05T19:48:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grottega.sbs\/wp\/wp-content\/uploads\/2026\/07\/team-grottega-maiolica-laterza-ceramiche-puglia.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"grottega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"grottega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.grottega.sbs\/dal-cuore-di-matera-alla-nuova-sede-di-laterza-levoluzione-di-grottega-nel-segno-dellautenticita-e-del-su-misura\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.grottega.sbs\/dal-cuore-di-matera-alla-nuova-sede-di-laterza-levoluzione-di-grottega-nel-segno-dellautenticita-e-del-su-misura\/\"},\"author\":{\"name\":\"grottega\",\"@id\":\"https:\/\/www.grottega.sbs\/#\/schema\/person\/12644dbce6eae29e93f390717ddc5120\"},\"headline\":\"Dal Cuore di Matera alla Nuova Sede di Laterza: L\u2019Evoluzione di Grottega nel Segno dell’Autenticit\u00e0 e del Su Misura\",\"datePublished\":\"2026-07-05T19:40:55+00:00\",\"dateModified\":\"2026-07-05T19:48:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.grottega.sbs\/dal-cuore-di-matera-alla-nuova-sede-di-laterza-levoluzione-di-grottega-nel-segno-dellautenticita-e-del-su-misura\/\"},\"wordCount\":619,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.grottega.sbs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.grottega.sbs\/dal-cuore-di-matera-alla-nuova-sede-di-laterza-levoluzione-di-grottega-nel-segno-dellautenticita-e-del-su-misura\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grottega.sbs\/wp\/wp-content\/uploads\/2026\/07\/team-grottega-maiolica-laterza-ceramiche-puglia.webp\",\"articleSection\":[\"Senza categoria\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.grottega.sbs\/dal-cuore-di-matera-alla-nuova-sede-di-laterza-levoluzione-di-grottega-nel-segno-dellautenticita-e-del-su-misura\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grottega.sbs\/dal-cuore-di-matera-alla-nuova-sede-di-laterza-levoluzione-di-grottega-nel-segno-dellautenticita-e-del-su-misura\/\",\"url\":\"https:\/\/www.grottega.sbs\/dal-cuore-di-matera-alla-nuova-sede-di-laterza-levoluzione-di-grottega-nel-segno-dellautenticita-e-del-su-misura\/\",\"name\":\"Dal Cuore di Matera alla Nuova Sede di Laterza: L\u2019Evoluzione di Grottega nel Segno dell'Autenticit\u00e0 e del Su Misura - 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